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Paula Kunning
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Uniform

Concept

Visual identity for a concept unisex clothing brand that reinterprets everyday basics through a minimal, contemporary and timeless look.

View on Behance (opens in a new tab)
Role
Graphic and web design
Year
2026
Services
Branding, Web design
Tools
Adobe Illustrator, Figma
Black sweatshirt with the Uniform label, on a hanger

About the project

UNIFORM is a concept unisex clothing brand for a creative community looking for versatile everyday pieces. The idea is to reinterpret everyday basics through a minimal, functional and timeless look, combining the comfort of streetwear with a more refined eye.

The visual identity is built on a modular graphic language, a restrained palette and a contemporary typeface. The system aims to convey strength and versatility, creating a recognizable brand that fits its elevated dailywear concept.