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Lucrecia Cornaglia
Visual identity for a personal brand specializing in costs and profitability. A graphic system that combines professionalism, clarity and a contemporary look to communicate the brand's value.
View on Behance (opens in a new tab)- Role
- Graphic design
- Year
- 2026
- Services
- Branding
- Tools
- Adobe Illustrator
About the project
Lucrecia Cornaglia is a personal brand focused on cost and profitability consulting, helping companies and businesses make decisions. The goal was a professional, recognizable visual identity that conveys trust, clarity and a strategic outlook.
I developed a visual identity system that pairs a palette of greens, blues and neutrals with a distinctive typeface and a custom symbol. It extends to several brand applications, such as business cards and communication pieces, keeping a consistent look aligned with the business's values.
