Lucrecia Cornaglia
This project began with a clear objective: creating a personal brand that reflected Lucre’s way of working while moving away from the traditional image often associated with accounting firms.
Specializing in cost management and profitability for small businesses and agricultural companies, Lucre needed an identity that communicated professionalism and expertise while also feeling approachable, clear, and strategic. The project later expanded to include a set of Canva templates, allowing her to maintain a consistent presence across social media.
Services
- Brand Identity, Social Media Design
The entire identity was built around one central idea: strategic clarity for better business decisions.Every visual element was designed with that concept in mind.
The color palette conveys trust, growth, and calm, while the typography reinforces clarity and modernity. Graphic elements and layouts follow the same logic, creating a visual system that feels structured, confident, and approachable without relying on the conventional aesthetics of the industry.
The final identity reflects the way Lucre supports her clients: through clarity, analysis, and strategic thinking. It gives her a distinctive presence within her industry while providing a solid foundation for consistent communication across both her brand materials and social media.